Buenos Aires, February 2013.
Ayres advertising campaign took place in Buenos Aires in the most charming and traditional café; “Café Margot”.
Buenos Aires cafes and bars are the inspiration for Ayres. We selected this café as the premise and main location for the campaign. Gina Baldorini, an Argentine with Italian heritage, was chosen as the model for the brand. Photographer and Director, Gabriel Rocca, was responsible for all photography.
For the brand's Institutional and the three collections campaign ,we identified three different locations inside and outside the café. Both the Institutional and "Midnight Tango Collection" campaigns were shot in a charming small room at the rear of the café. Gina is lying on 600 fresh red roses. For "Pampas Sunrise Collection", we chose the main bar and stools surrounded with plenty of sunflowers and lemons. Finally, for "Patagonia Collection" we shot the model at the beautiful entrance of the café with gorgeous deep blue flowers and walking our new fan of Ayres - the sheep. If you like to see the final photos for all Collections, please click here.
